The Selling Machine I Created Turns Everyday Marketers Into Millionaires
Look around... you’ll see it:
Offers that almost convert.
Copy that sounds like everybody else.
Page after page of AI slop that informs but never persuades.
Marketers are buying every tool there is.
They’re cranking out more words than ever...
...and it sells worse than the stuff they wrote before.
Now:
I use AI every single day.
But the AI I trust is trained on this exact course...
...on the same rules I’m about to HAND YOU.
Persuasion that gets the money starts HERE...
21 Years of VSLs Printing Money Despite the Death Threats
In 2009 they declared the long-form sales letter dead.
In 2019 they declared direct mail dead.
And VSLs?
You want to know how many years they’ve told me VSLs are dead?
Every single fucking year since 2006.
Every year... everywhere I speak... everywhere I go.
Yet here’s the reality:
Long-form sales letters still crush in virtually every industry.
Direct mail still drops $50M a year into my buddy’s bank account.
He wants his competition to believe direct mail is dead.
He loves that lie.
And VSLs?
They print more money today than they did the day I built them.
I’ve been hearing and reading these “death threats” for 21 years.
Yet it’s been 21 years of VSLs printing money for marketers in the know.
Why?
Because it digs into the part of your brain that buys.
The voice.
The pace.
The rhythm.
It grabs you and holds you.
It pulls you all the way to the buy button.
The reason why is simple biology.
You see:
Your brain has been wired this same way for 10,000 years.
Millionaire marketers know how to tap into that wiring.
They don’t try to rewire anything.
They leverage what’s already there.
The richest guys in marketing have already figured this out.
So today we’re gonna follow the money...
Where the Richest Marketers Bet Their Billions
Look at Agora:
One of the first direct response marketing companies to clear a billion in sales.
Almost every front-end offer they run is a VSL.
Glance through ClickBank’s top 50 offers.
Almost every one... a VSL.
Performance Golf.
BiOptimizers.
Every heavy hitter in the space.
VSLs or VSL “psychology” on the front page.
VSLs for the upsells.
VSLs for the post-sells.
These are the marketers spending the most on traffic...
...but making the most on their offers.
And for ONE reason:
VSLs convert even cold-traffic leads into BUYERS.
That’s why marketers tried to copy these guys for years.
Just like they have with me.
But there’s a serious problem if you try this on your own...
...and especially if you try it with AI...
The ONLY Way to Make AI Copy Convert
AI is awesome...
...but it’s unpredictable.
Most of the time you just get the same average copy...
...and the same below-average sales.
And that means your ONLY hope is mastery.
Mastery of the words on the page.
Mastery of the psychology underneath the words.
Mastery of the rhythm that turns your reader into a buyer before they realize anything happened.
“But Jon, you use AI!”
Yes I do.
My AI sounds like me because I fed it 21 years of my best work.
Now:
Here’s how you get mastery.
Here’s how you train yourself to write copy that converts.
Here’s how you train AI to write copy that converts.
Read every word on this page.
You’ll find that I collapsed 21 years of teaching into 3 hours of psychological shock and awe.
Persuasion Tactics.
NLP.
Copy Rhythm.
Pacing.
Hypnotic Structure.
Every technique I’ve taught to the marketers who went on to make over a billion dollars in sales.
Guys who paid me $2,500 a person to sit in a room with me.
And I’m giving it all to you today.
Plus a special gift I have for you below...
It’s all waiting for you inside...
VSL Mastery
All my secrets behind fifty-three 7-8 figure VSLs revealed in under 3 hours!
(Plus too many 5-6-figure VSLs to count)
Inside VSL Mastery you’ll discover...
My 7-Part Money Machine Checklist
Inside the VSL Mastery course overview I walk you through the entire money-making machine.
The 7 steps... how each one hands off to the next... and why the order matters every bit as much as the words.
You’ll see exactly where the money gets made...
...and where it quietly leaks out.
By the end of this one you’ll never watch a sales video the same way again.
The 8-Step Hook That Doubles Your VSL
The Lead is the part of the VSL that makes you more money than anything else you’ll ever test.
Get the first 30 seconds right and the rest of the video gets its shot.
Get them wrong and nothing else matters... because nobody’s still watching.
I hand you the exact 8-step lead I’ve opened winning videos with for 20 years.
The bold hook that stops the scroll cold.
The micro-promise that buys you the next 10 seconds.
The reassurance that quietly lowers their guard.
The way to dimensionalize the problem so it stops being an idea and becomes their life.
And the open loops that make clicking away feel like leaving a movie 5 minutes before the end.
Change one line in your lead and you can double the sales of the whole offer.
That’s why I test it first... every single time.
The Story That Sells With Pure Emotion
The Story is the part of the VSL where people buy on emotion and justify with logic.
I show you how to tell a story inside a VSL that builds real rapport and keeps them leaning in for what’s coming.
The NLP patterns that hold attention without them ever knowing why.
How to seed your solution into the story so the pitch never lands like a pitch.
This is the part most people rush... and it’s the part that quietly decides whether they trust you enough to buy.
The Pain Punch That Forces the Sale
The Problem is the part of the VSL where you make the pain real enough that your solution becomes the only way out.
You’ll learn to dimensionalize the struggle so the viewer feels it in their gut...
...escalate the stakes until standing still feels dangerous...
...and give the problem a name they can’t un-see.
Done right the urgency builds on its own...
...and by the time you reveal the solution they’re already reaching for it.
The Reveal That Makes Buying Inevitable
The Solution is the part of the VSL where your product walks on stage.
I show you how to introduce what you sell as the inevitable answer to the root cause you just exposed.
The one true answer they’ve been searching for.
How to tie it straight back to the problem.
How to explain why it works when everything else they’ve tried has failed them.
The viewer should feel relief right here... like the thing they’ve been waiting for finally showed up.
The Stack That Towers Over the Price
The Offer is the part of the VSL where you stack everything so saying yes feels easy.
I walk you through presenting what they get...
...layering the value so it towers over the price...
...and framing the number so it lands as the smartest money they’ll spend all year.
Most people fumble the offer by listing features.
You’ll build one that makes the buy feel obvious.
The Triggers That Turn Desire Into Clicks
The Action is the part of the VSL where you turn desire into a click.
The psychological triggers that move people off the fence...
...urgency that’s real...
...risk reversal that hands them the safety net...
...emotional recall that brings the pain back at the perfect moment...
...and the value comparison that makes the price look small.
This is the line between a video people enjoy and a video people buy from.
The Close That Lands Like the Obvious Next Step
The Close is the part of the VSL where everything you built finally pays off.
I show you how to blend emotion... logic... and urgency into an ending that validates their journey...
...restates the transformation...
...and asks for the sale clean.
How to ask without sounding pushy.
How to handle the last flicker of doubt before they click.
Done right the close feels like the obvious next step.
You Get the Knowledge These Legends Paid For in Spades
Serious coaching... serious fun
Me with just a few of those high-paying marketing badasses over the years!
Here’s a graphic representation of just some of the consulting payments I’ve received from my multi-millionaire clients...over $2 million shown here. Actual bank details omitted for privacy.
3 Extras For Even More Insane Conversions
A VSL pays you WAY more when you combine 3 things:
WRITE it... that’s covered in VSL Mastery.
REFINE it so it goes from so-so sales to “holy shit” sales.
DRIVE TRAFFIC to it... use these ads and watch the sales notifications fly.
That’s why I’m giving you the secrets to refining and traffic along with VSL Mastery today... FREE!
Conversion Optimization System
A VSL converts on the edit... not the first draft. This is the exact pass I run on every page and every video... the 4 Us... the before-and-afters... my edicts... live editing... and the scoring that shows you precisely what’s leaking your sales. Run any draft through it... written by you or by AI... and watch the conversion climb before you ever buy a click.
Ad Alchemy
The best VSL on earth makes you nothing if nobody sees it. Ad Alchemy is how I write the ads that drag cold strangers off a feed and drop them onto a VSL ready to buy... the hooks... the angles... the identity-based triggers... the creative that gets the click. Write the VSL... use these ads... and watch the sales notifications fly.
The $100M VSL Seminar was 6 hours of persuasion MADNESS with guys who went on to do OVER $100M IN VSL SALES THAT YEAR... all in one room... all for you FREE!
Years ago I ran the first VSL seminar the world had ever seen.
$2,500 a seat... and every chair was full.
Agora in the room.
John Carlton in the room.
Parris Lampropoulos in the room.
Some of the highest-paid copywriters who have ever lived... all under one roof learning the format I’d just built.
We tore VSLs apart on stage and rebuilt them live.
The hooks. The leads. The closes. The psychology nobody else was teaching yet.
They call it the $100M VSL Seminar for a reason.
It hasn’t been for sale since that weekend.
And today you can have it... FREE!
Recording Your VSL
How I record a VSL start to finish... the setup... the read... and the pacing that holds people all the way to the close.
Creating VSL Slides
Build clean VSL slides in PowerPoint or Keynote with my VBA shortcut... no pricey VSL software.
VSL Landing Pages
The page your VSL lives on for cold traffic... fast hosting... mobile... the headline... the opt-in.
Listen to What the Legends Have to Say
These guys helped create modern direct response marketing!
“We can’t get a better copywriting code, especially for things like VSL ads. That’s where all the future of advertising is going. Jon literally invented it.”
“We use Jon’s stuff in-house to write all of our copy. He knows more about copy than anybody I know.”
“Jon is by far the best copywriting teacher I’ve ever seen. The things he shines a light on are crucial to anyone’s success... he has a way of making the complex seem simple.”
“On his worst day, this guy can kick my ass on my best day. Hands-down, a living legend, and one of the best copywriters alive.”
“I’ve hired a lot of writers and coaches. Jon’s ideas are the only ones I took as is... and they turned into a 7-figure win.”
“This guy is a human psychology practice without a license. Samurai. Ninja. Jon understands the audience like nobody else writing copy today.”
“Jon is a freakin’ badass. The man has given me more ideas and made me more money than I can count. When it comes to conversions... copy that sells... he can 3x, 4x, 5x the results.”
“Jon’s a master at persuasion. I know this stuff backwards and forwards, and he still sold me. Pay attention.”
“I contracted Jon for an opt-in page that ended up almost doubling my conversions. His ideas and the way he thinks are just otherworldly. He’s one of the best investments you can make.”
“Jon is someone I’ve learned from for years. Very few people have the skills to teach and do. Jon is one of them.”
“We’ve hired him numerous times for our BioTrust VSLs and his ideas beat the controls virtually every time. The man is a beast.”
“I consulted with Jon on the VSL script. I hired him for an hour at $5,000... and I can’t even begin to figure out the ROI on that. His eye for positioning and hooks is unrivaled.”
“Our VSL testing of the new Steve Harvey creative has shown incredible scalability, with ROAS far exceeding our normal bar for success.”
“I’ve generated around $680,000 in revenue over the last two years... just from the video sales letter training.”
“I work with $100M companies helping them scale. But this guy, in terms of writing copy, he freaking blew my mind in the first 10 seconds.”
“Jon taught me how to write content-based commercials that don’t burn out. That’s the difference between a $100K ad spend and a $1M ad spend.”
“You’ll get your money back on anything you invest with Jon in a couple of hours.”
“I consider myself a really good marketer. But I’m really at 10% of Jon’s marketing knowledge.”
“I went through Jon’s 30 Days, 30K. He helped just about everyone in the room hit the goal and more.”
“I’m blown away... good lord your trainings and feedback are top notch.”
The psychology and system behind over $1B in sales for my clients is yours today
VSL Mastery comes with my 14-day More Sales Guarantee. Go through the training. Dig in. Then get your first VSL cranked out with my System. If that VSL doesn’t out-sell anything you’ve EVER written before, just email us for a full refund. Zero questions asked!“I Murdered Sales Letters”
Well, well... here we are:
Right back where it all started in 2005.
This is what the world saw:
Black text.
Red words here and there.
And I did my first mil in a month.
All because of this... the “ugly” VSL.
Ryan Deiss claimed I “murdered the sales letter.”
Nah... I just flipped it upside-down.
And what you’ll find on this page reveals secrets I’ve only ever shared with marketers who paid me insane amounts of money...
...until today.
VSL Mastery is my magnum opus...
...condensed into 3 hours of psychological shock and awe.
And if this 3 hours doesn’t make you more money this year than anything else you’ve tried or WILL try...
...I’ll mail you the refund check myself.
First... a peek into why VSLs still make so much money...
It speaks to the part of your brain that BUYS
Nothing finds money faster than a VSL.
Even after 20 years I still put one on the back end of every single offer I sell...
...and I write my front-end offers with the same VSL tactics.
This is lethal copy...
The kind that walks past your prefrontal cortex like it isn’t even there.
The rhythm.
The pace.
The way each line tugs you down into the next...
...all of it DESIGNED to ease your skeptical lizard brain...
...the one that controls our wallets...
...and puts it into a trance.
All so that YES can come out like a reflex.
And that’s why...
These words can make you a FORTUNE
A yes that fires off like a reflex is the most valuable thing in business.
It’s the sale before the objection.
It’s the buy before “let me think about it.”
String enough of those together and you’ve built yourself an ATM.
I’ve watched this exact cadence sell software...
...supplements...
...coaching...
...books...
...financial offers...
...you name it.
The product changes every time.
The rhythm that pulls the yes never does.
And that gives you...
The most profitable offer you’ve ever written
Three hours with me and that’s what you get.
Every tactic I’ve ever used I’ve used on VSLs that have sold... and sold... and SOLD.
It’s $997.
I’ll tell you why and I won’t blink.
I started this industry.
VSLs do north of $14 BILLION a year now...
...and I wrote the first one that ever existed.
So if the guy who invented it isn’t worth $997 to you...
...you need to go buy somebody else’s stuff.
If you’re as serious as I think you are...
...you’ll walk away with offers that convert like nothing you’ve ever seen.
VSL Mastery is the work I want to be remembered for...
...and more importantly, it can give you a life worth remembering.
A life others remember...
...and one you’ll love waking up to every single day.
Now, I hear this all the time...
“Jon, what about AI?”
I say this as “the AI copy guy”...
...a title I’m very proud of.
Most AI sucks ass.
It’s flooded the world with terrible copy...
...and worse than that, more “pretty good” copy that flies under the radar until it flops online.
Listen, I teach an entire course on cloning yourself with AI.
Half my pages are me and my clone writing together...
...but this part, these words right here, I wrote by hand.
I’m still training my AI as we speak to write exactly like this...
...because no AI can.
I still fix my clone’s VSLs.
He’s good.
He’s scary good.
He’s good enough to fool just about anybody who doesn’t know this shit cold...
...but he’s never fooled me.
And the reason is simple...
I know where to look for the money
By hand... with Claude... with ChatGPT...
...it changes nothing.
The money’s always hiding in the same place.
I know where to find it.
And when I show you how to find it...
...that’s when you get wealthy.
Miss this...
...and your sales bleed out slow and quiet.
You never even feel the cut.
The only thing standing between you and an offer that can add a zero to your bottom line...
...might very well be the next 3 hours of your life.
Invest the money.
Invest the 3 hours...
...and what comes out can wipe the floor with any offer you’ve ever written.
Guaranteed.
VSL Mastery comes with my 14-day More Sales Guarantee. Go through the training. Dig in. Then get your first VSL cranked out with my System. If that VSL doesn’t out-sell anything you’ve EVER written before, just email us for a full refund. Zero questions asked!Any forward-looking statements on this site or in our promotional materials reflect opinions about potential outcomes. There are no guarantees of financial success or specific results. Testimonials reflect individual experiences of clients. Your results may differ.
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